THE LONG & WINDING ROAD TO THE CLOSED SALE -
Have you ever heard anyone say they don't like sales.. well they actually may be a hard-hitting salesman after all. When people realize that building relationships is selling they may find that it's not half bad and that promotion by asking questions therefore finding out what they need, is the key to client retention. Ask your clients if you can audit how they are using your products, services, etc..and spend the time making their office more efficient and productive. At that point you are better positioned to discuss your latest offerings and how they will benefit. You can do this if you own a software company, a real estate firm or a consulting practice - the core belief that you are listening and therefore interested in their success is still the same.
These ideas will take you further down that winding road to long-term relationships where not only you but your client receives maximum value.
This blog site for Success Magazine http://darrenhardy.success.com/2009/02 and look for the Coffee is for Closers post - discusses how our inner child knew how to sell at a very young age and is always a source for continually finding ways to help you be more impactful.
